The Vanilla Case

February 05, 2019

Client: The Vanilla Orchid   

About The Vanilla Orchid: The Vanilla Orchid is a full-service catering company that specializes in premium services for large, high-end events with custom craft menus.


What We Did:

In order to get increased online visibility for The Vanilla Orchid the Search RPM team conducted:

Technical Optimization – Our technical optimization included a full 20-point inspection to gather data and identify issues. Once the inspection was complete our team went to work correcting errors, installing proper 301 redirects and using Google Webmaster Tools to address pre-existing problems.

On-site Optimization – As a part of the optimization process we also analyzed on-page problems that were making it more difficult for search engines to understand what the pages were about. After in-depth keyword research, we cleaned up the content and front-facing elements for enhanced site crawling.

Business Link Outreach – Our link experts uncovered a number of relevant directories and local sources for building outreach. We gained additional links to The Vanilla Orchid’s website and added the company information to various local resource sites. 

The Results:

The Vanilla Orchid’s non-branded organic traffic increased 27.01% year-over-year.