The Creative Web's host and Founder of SearchRPM, Michael Ramirez, recently chatted with Stu Smith, a Partner of Sputnik Creative. Stu leads his team in developing online and offline elements that work together to tell the story of a brand. When he's not discussing goals with clients and providing thoughtful leadership for his crew, Stu is out in the Austin community sharing his knowledge with others like the design students at Texas State University and The Creative Web audience. Take a listen to the podcast to hear Stu's brand building insights!
There seems to be no bounds to the brand services that Sputnik Creative provides, but as Stu explains, figuring out exactly what will work for a particular client is an art and a science.
Some of Stu's brand building insights from the interview include:
A big takeaway from the interview was a reference Stu made regarding Seth Godin's remark about a brand, "But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand."
See What Sputnik Creative is up to on: