SEARCHRPM BLOG

There are many metrics that matter in SEO. So many there are people whose job role solely consists of gathering, analyzing and reporting on SEO data.  But the metrics don’t have equal importance. Some matter much more than others. If you landed on this page you’re probably wondering if click through rate (CTR) is one of the important metrics. Keep reading to find out.

The year 2020 started off pretty normal but quickly took a turn into uncharted territory. If the pandemic has taught us one thing it’s that SEO is more important than ever.  Just when we thought Internet use couldn’t increase, people around the country were given lockdown restrictions that kept them indoors and millions of people started working from home. More web surfing means search rankings play an even bigger role in a business’ success. 

Even though Apple is on its 12th version of the iPhone and mobile internet use has been around for 13+ years, it’s importance in the SEO world is still questioned by many. Exactly how it works and how it’s different than the SEO that’s been around since Google launched isn’t always clear.  Make no doubt about it, mobile SEO is important, and it’s importance grows every year as more people turn to mobile devices for internet access. If you have a website or own a business, it’s in your best interest to make mobile SEO a central part of your marketing strategy. Here’s why.  

Do you trust what a business says about itself more than what other people have to say about the business? If you’re like most people, you give more merit to what others have to say than what the business says about itself. And that’s how search engines think. When you think of it in those terms, the importance of link building begins to become clear.   

You know that content creation is a must for SEO, and blog posts are a relatively easy way to generate fresh new content on a regular basis. As simple as it sounds, once you decide to use blogging as an SEO strategy you may find that isn’t so straightforward. Like other SEO tactics, there are best practices that need to be followed to gain every bit of search advantage possible.  The quick Q&A below answers some of the most common questions our client’s have when blogging is identified as a promising SEO strategy.

When the world wide web was opened up to the public in 1993 it forever changed business. Companies large and small quickly came to realize an Internet presence is vital for success. But the web now is much different from what it was 27 years ago. Today, having a website and following the rules of the web is the bare minimum.

This is probably the most common question that SEO consultants hear. So many businesses have been burned in the past by someone who really wasn’t an SEO expert or they poured hours into doing SEO on their own only to see no results. We totally understand. Many of our clients have had the same experience in the past, and that’s why they come to us. 

Hiring a personal consultant could be the best SEO strategy for 2020. An SEO consultant is an optimization expert that works one-on-one with a client to identify improvements that can be made to boost a website’s ranking in search engines. It’s the ideal option for businesses that have the resources to handle the day-to-day SEO tasks but need help identifying what needs to be done and how to do it.

Michael is teaming up with Dan Bagby from HoneymoonAlways to lead the SXSW 2020 SEO Power Hour Meetup Session. The meetup is one of the premier Austin SEO events during the Interactive portion of the conference. If you’re at all interested in search engine optimization this session is for you.

Search engine optimization (SEO) has continuously evolved and expanded over the years. SEO now goes well beyond using the right keywords (although that’s still an integral part of the process). Today, SEO services companies offer a selection of mix and match packages that are tailored to a website’s exact needs.