Explore search news, updates and insights from our expert contributors.

February 07, 2018
In a recent webmasters hangout, Google Webmaster Trends Analyst John Mueller was asked what three things he would focus on in 2018 to improve ranking.

December 16, 2017
The Google SEO Starter Guide has long been a go-to resource for search optimization. Now, Google has announced a newly revamped edition. Get it today!

March 30, 2017
Algorithmic factors defined by Google determine keywords that appear in organic search, including those branded terms. Discover tips for owing your brand.

February 09, 2017
Over the years there have been a lot of misconceptions about how Google determines new domain rankings. Google Webmaster Trends Analyst John Mueller elaborates more on this.

January 30, 2017
One of the top concerns that website owners have is getting penalized by Google. It’s an understandable concern given that Google dominates online searches on all devices. There’s also the issue of algorithm updates. A new algorithm can change what is and isn’t acceptable in the eyes of the search engine. Web pages that once passed the Googlebot sniff test could suddenly be penalized based on the new signals.

December 09, 2016
Even though John hosts Webmaster Central hangout chats to answer people’s questions directly, some people still think Google doesn’t shoot them straight.

November 22, 2016
Can some black hat SEO tactics be overlooked by Google? John Mueller of Google explains their approach to avoiding some spammy SEO tactics.

November 15, 2016
Google doesn’t use the same metrics from Google Analytics to determine organic rankings. However, they do note some key user behaviors can influence your position in the SERPs.

September 14, 2016
If you look through your links on Google Search Console what do you see? If you’re like some site owners and SEOs you may have noticed a number of links from spammy websites.

September 13, 2013
Often times businesses consider their options when it comes to choosing the right search engine marketing and advertising options. SEO, PPC, SEM, which really matter and which ones can give you the best bang.