This is probably the most common question that SEO consultants hear. So many businesses have been burned in the past by someone who really wasn’t an SEO expert or they poured hours into doing SEO on their own only to see no results.
We totally understand. Many of our clients have had the same experience in the past, and that’s why they come to us.
Why is SEO Important?
SEO is important for a variety of reasons. We could write a textbook answering why SEO is important for your online success. But we know you’re a busy person with a full schedule so we’ll keep it succinct with three of the top reasons.
Do You Know How Many of Your Users Find You in Search Engines?
One of the cardinal marketing commandments is to go where your target market is. Online consumers are on search engines. It doesn’t matter what industry you’re in or where you are located. Search engines are so widely adopted and so influential in the purchasing process, most businesses will have difficulty competing if they don’t show up in the results pages.
Here are a few SEO stats to keep in mind:
- 93% of all online experiences start with a search engine.
- 87% of consumers start a purchase journey by researching online using a search engine.
- 87% of people who have a smartphone use search engines at least once a day.
- 81% of consumers use search engines before making a major purchase.
- 78% of location-based mobile search engine queries result in an offline purchase.
- 14.6% is the close rate for leads generated by search engines. Outbound leads have a close rate of 1.7%
With such a large segment of consumers using search engines it’s not a matter of whether your customer base is using them, but rather how you can leverage SEO to be right there with them
Can SEO Be Low-Cost and High-Reward?
Targeted traffic for no upfront investment is alluring to any business, and that’s the promise of SEO. Even if you do pay for the services of a professional SEO company the return can be quite substantial. And unlike other marketing efforts, SEO can have a lasting impression on leads and conversions.
It is possible to DIY SEO successfully. It will take a lot of time, energy and maintenance, but it’s possible. If you decide to go the DIY route to improve the return we highly recommend taking a few SEO classes to shorten the learning curve.
Can White Hat SEO Make Your Website Better?
Here at SearchRPM, we’re in the SEO camp that believes our work should make your website better - period. Regardless of whether you move up in the rankings, our SEO efforts will have an obvious positive impact on the usability and sometimes the look of the website.
Not only will search engine bots move across the site with more ease, but users will also have a better, smoother experience. Improving the user experience is shown to increase conversion rate, which helps justify the benefit of your SEO initiatives.
If you still aren’t sure SEO can help your business allow us to show you what a difference it can make. Call or email today to talk one-on-one with an SEO consultant.
Michael Ramirez is the Founder of SearchRPM, an Austin, TX based search marketing company that’s well-versed in Search Engine Optimization best practices. You can follow Michael Ramirez on Twitter @searchrpm to see what he’s up to next.