SearchRPM’s Michael Ramirez had the opportunity to speak with Brad Bogus, the President of Speak Social, in an interview for The Creative Web. Brad touched on how he came to be a web entrepreneur by way of working in the film industry. His first company Makeshift Productions capitalized on the growing demand for online videos just as YouTube was beginning to take off. Now his focus is on leveraging the big, wide world of social media.
Brad and his team believe that the power of social media lies in the consumers. “People can now validate that marketing or that advertising,” he said. “You should be generating likes, comments and shares off that advertisement. That advertisement has the power to do other things, and if you give the customers the ability to validate what you’re doing and what you’re sharing and let them share it themselves they become marketing distribution channels for you.”
During the interview Brad talks to Michael about:
You can catch up with Brad on:
The Speak Social Blog: http://blog.speaksocial.net/author/brad-bogus